Striking the right tone for a company distinguished by its cutting edge methodology yet also the establishment authority of its immensely experienced consultants was the challenge facing Karbon in developing the Strata site. The content needed to be entirely managed by the client’s employees (including creating online surveys) with not a techy among them.
The fresh, scientific/diagrammatic style was chosen to reflect the information gathering nature of Strata’s business - it also sat comfortably with the agency being both establishment yet pioneering in its approach market research.
