The Communications Store commissioned Karbon to create a digital campaign promoting Tesco’s bNatural range to beauty editors and journalists.
Reflecting the organic nature of the brand in the tonal values of the design was the easy part. Finding a way to present details about each product in the range on a single screen for the microsite was the real challenge. Electronic mail shots and a game promoting the organic nature and Soil Association approval for the product completed the digital campaign.
