Using conventional market research techniques, you sometimes get the feeling respondents aren’t telling you everything. They are being polite or evasive, instead of telling you what you really need to know. Implicit’s methods are academically proven to provide quantifiable data on people’s real preferences and motivations in a way that has never been possible before.
For these digitally dependent methodologies, Implicit chose Karbon as its partner. Together we have built various web-based tools to test respondents’ reactions to brands and values, recording their real strength of preference through time delay algorithms. In addition to the sophistication of its underlying algorithms, the operating system has the capacity for up to 1 million users.
